Even the gentlest souls sometimes find themselves drawn to the allure of cruelty. But why? Whether expressed through public spectacles of humiliation or sly jibes disguised as humor, this unsettling tendency is rooted deep in the recesses of the human psyche.

The Thrill of Superiority

For some of us, there is an almost irresistible allure to belonging to the perceived “superior” group. The spectacle of a public put-down and humiliation not only satisfies a primal human desire for superiority but also serves to deflect attention away from our own deep-seated vulnerabilities.

Consider the phenomenon of the celebrity roast: when a public figure becomes the target of a televised roast, millions tune in for the spectacle, eagerly anticipating an extravaganza of humiliation. 

Despite the inherently cruel and tasteless nature of these events, there’s an undeniable appeal to watching a falling star crash down to Earth with such velocity. But how can we reconcile the enjoyment derived from cruelty with our delicate moral instruments?

By publicly shaming others, we temporarily elevate ourselves above them, trading off our insecurities and fears of becoming a victim of the crowd.

Seeking Shelter in the Mob

For some, joining a collective and humiliating others serves as a shield against receiving potential ridicule. Dubbed “jeer pressure” by researchers, this phenomenon underscores the primal instinct to deflect attention and safeguard oneself from mockery.

As well as granting immunity from blowback, taking refuge in a group during a public humiliation session also helps to neutralize any guilt we might feel for participating, as we can spread the blame across the collective.

Beyond Laughter: The Weaponization of Wit

Humor can be a double-edged sword. When wielded with precision, it can convey contempt and dissatisfaction under the polite guise of fun, for example, a veiled insult delivered at a social gathering or a cutting remark disguised as a jest.

But as well as being a tool to delight, ease tension, or strengthen familial bonds, it can be used to vent genuine pent-up frustration and anger. And while the allure of cruelty may offer a fleeting sense of empowerment and camaraderie, its consequences can be profound. 

As we navigate the delicate balance between humor and harm, it’s essential to recognize the power our words and actions have on those around us.

Loved Ones Aren’t Fair Game

When it comes to humor, it’s crucial to remember that our family and friends aren’t fair game for public mockery, even if we might share strong bonds with them. They don’t deserve the sting of a public put-down, regardless of the anger or frustration we may sometimes feel towards them. 

In today’s digital age, the once-private matter of interpersonal conflict can quickly spiral into a viral spectacle, leaving individuals vulnerable to the merciless gaze of thousands or millions. 

As sociologist C.J. Pascoe aptly notes, the consequences of public humiliation can be profound, resulting in the loss of control over one’s identity and a lasting impact on mental well-being.